Ken Davy, chairman of the SimplyBiz Group, said: "The purchase of APS creates an important opportunity for SimplyBiz to help the firms and advisers we serve further diversify their skills and improve income streams by enhancing their client services. I am therefore particularly delighted to be joining the board of APS as chairman."
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Managing director of APS Legal & Associates, Adam Shaw, said: "We have worked closely with SimplyBiz for several years and are delighted to be now a full member of the group.
"The strong commitment of the SimplyBiz Group to APS will ensure that not only will we be able to continue to thrive and aspire to provide the very best in will writing and probate services and products, but will also see ongoing investment so as to ensure all our associate firms continue to benefit from our market-leading position in the estate planning industry.
"Ken needs no introduction to any of our associate firms as his outstanding track record in financial services and servicing the IFA community speaks for itself."