That is the conclusion of a new global survey by deVere Group.
The company said the so called Baby Boomer and Generation Y investors ranked risk level, portfolio diversity and previous returns on the investment as the three most important factors when selecting investments.
Those in Generation X – defined as those aged 30 to late 40s – prioritised portfolio diversity, risk level and tax considerations.

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However, the Baby Boomers gave more weight to tax considerations than social responsibility of investments, the reverse of the Gen Y-ers who placed social responsibility before tax implications when considering investment opportunities.
Nigel Green, founder and chief executive of deVere Group, which has 80,000 clients and £6bn under management and advice, said: "Of course investors of all generations are seeking investment funds that offer the very best strategic growth potential for their wealth.
"But as the survey highlights, they prioritise selection factors differently to try and achieve broadly the same outcome.
"Interestingly, it would appear that the investment mindset of so-called Generation Y is more aligned with that of the Baby Boomers than that of Gen X-ers.
"Many will find this striking as traditionally risk levels between these two groups would be thought to be diametrically opposed as the younger generation has considerably more time to reach their financial goals and would therefore, it would be typically assumed, have a higher appetite for risk."