This year's key message will be to actively promote the value of professional Financial Planning advice to members of the public, with IFP members leading the way. Now is the time to consider what you and your firm can do. Accredited Financial Planning FirmsTM and CFP^CM professionals are again expected to play a central role in this initiative again this year. Last year, more than half of all the Accredited Firms plus numerous CFP professionals got involved, doing a great job by offering free financial surgeries to the public – some even gained new clients as a result.

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Sue Whitbread, IFP communications director, said: "We'd love to extend the initiative this year, to see even more IFP members opening their doors to offer people the chance to come in and talk. It's the best way of spreading the message to the general
public as to the value of getting professional Financial Planning advice, by showing them first hand how powerful it can be. With the media spotlight on our profession it's the ideal opportunity for IFP members to develop their brand and showcase the fantastic work that they do in transforming people's lives."