TIME said it would be working alongside the IFP and its members to “help promote deeper understanding of the investment marketplace, products and technical issues”.

IFP chief executive Steve Gazzard CFP^CM said: “We’re delighted to welcome TIME as an IFP corporate member, demonstrating their commitment not just to the IFP but to the ongoing development of the Financial Planning profession in the UK. We look forward to working with them.”

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Karen Sullivan, head of strategic partnerships at TIME, said: “We’re dedicated to supporting the Financial Planning profession as we recognise that our services require professional advice, which is why we don’t accept direct investments. We have a nationwide business development team on hand to assist Financial Planners and Paraplanners in identifying solutions for their clients’ financial concerns, dealing with technical queries and delivering one-to-one support.”

She said: “Through engaging with IFP members, we will share knowledge, skills, processes and competences to help them continue to deliver excellence in Financial Planning. We’ll also add value where there is a growing demand for income producing and inheritance tax solutions, compounded by the recent changes to pensions’ legislation, trust legislation, low interest and annuity rates, as well as the increasing cost of care.”

Ms Sullivan said her firm had a “focus on seeking consistent stable returns which we deliver through a defensive investment strategy”, adding that “we pride ourselves on offering real transparency around our products, what we invest in and what the risks are”.