Adverts banging the drum for Chartered status have been displayed on the Tube network in the capital and national rail stations, buses and airports around the country.

The 12-month project will include running various ad campaigns through different platforms, the CII said.

There are currently over 5,000 Chartered Financial Planners in the UK as of January 2016, according to the CII.

Asked what the ultimate goal of this ad campaign was and if it was about promoting Chartered above other titles and accreditations in the Financial Planning sector, David Ross, CII director of communication, said: “The aim is to raise general awareness of Chartered status and its value, particularly among smaller insurance brokers and Financial Planners.

“The campaign is set to run up to the end of 2016 through various print, digital and outdoor campaigns such as the adverts on the tube.”

Mr Ross said: “The CII's overall goal is "to secure and justify the confidence of the public in general insurance and financial services".

“In order to achieve this we work continuously towards raising professional standards, a part of that process is promoting the benefits of Chartered status in all disciplines to individuals and firms.

“Though the adverts on the tube are part of a new campaign the initiative has been key to the CII's strategy for many years.

“The ads have appeared on the Tube, national rail stations, buses and airports around the country.

“The campaign has stretched across print, digital as well, appearing in the Times, The Daily Telegraph, The Sunday Telegraph and City AM.”