Aiming to raise awareness of Financial Planning among consumers is vital to both the IFP and its members and now is the time for members to work out what they can do to promote Financial Planning locally or nationally by using communications tools such as newsletters, website, press releases, blogs and so on.
With IFP members’ considerable expertise in Financial Planning, some simple tips on things which consumers could do to improve their financial “fitness” are always popular with the media and can be used in client bulletins too. Holt PR has already started working with the IFP on the Financial Planning week media campaign, which is expected to improve on the considerable media coverage gained in previous campaigns.
If you have examples of how you have helped clients achieve their goals, find peace of mind or solve particularly complex problems, the IFP would love to hear about them. For the first time, the best examples of Financial Planning success will be highlighted on this year’s website. Details can be anonymous, but they’re stronger with names included.
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