Newport-based Kymin Financial Services has launched Kymin Direct, an automated online investment service.
It is targeted at ISA and GIA savings.
The company claimed the service was “competitively priced” and does not involve clients interacting face-to-face with the team of advisers unless they request it.
The service works through Intelliflo’s Intelligent Office Personal Finance Portal.
Robin Hall, Kymin’s managing director said: “We believe this service will complement our existing offering by delivering instant investment options without the need for face-to-face advice yet with the comfort of knowing that fully qualified advisers are just a click away should they be required.”
He said the firm wanted to do something to address the FAMR’s points about the gap in easy-access investment routes for people with relatively modest sums of money to invest.
Clients will be guided through an online process to determine their risk appetite and then offered an investment portfolio supplied by SEI Asset Management.
The risk profiling tools have been developed in partnership with Oxford Risk.
SEI Asset Management is one of six fund providers with portfolios available for selection via the Intelliflo service.
Other providers include 7IM, Architas, Legal & General Investment Management, Standard Life Investments and Vanguard.
Nick Eatock, Intelliflo’s executive chairman, said: “I’m delighted that Kymin has chosen Intelliflo’s system to run their direct offering. The service has been designed to open up access to the much-discussed robo-advice market in a way that puts – and keeps - advisers at the centre of the process.”
Investments made via Kymin Direct will be available for selected Kymin advisers to view, so they can monitor activity.
All investments and selections made will have a “complete and comprehensive audit trail” and Kymin has implemented an online limit of £50,000.
Anyone trying to invest more than this amount at any one go will trigger an automatic alert to the Kymin team, allowing them to make direct contact to ensure clients are making wise decisions based on their financial situations, the firm added.