The new product offers a wide range of investment options, a transparent charging structure and immediate access to the cash account balances.

It is established under a master trust deed and rules with a separate plan for each member.

Online functionality also allows advisers to view all assets held within the plan and details of transfers and withdrawals.

Following adviser feedback, the establishment fee for the product is £350 with an annual fee of between £410-£525.

Martyn Rose, chairman of Dentons, said: “The launch of the new Dentons Sipp is a key milestone for the business. After 30 years, Dentons’ business continues to grow and develop and we have undertaken a brand refresh to reflect this evolution.”

David Fox, Dentons’ director of sales and marketing, said: “With the Dentons Sipp there are no hidden surprises. We have worked hard to develop a solution that is easy to understand and puts the adviser and client in control at all times.

“Having flexibility within the investment options ensure the Denton Sipp suits the ever-changing needs of clients. This is coupled with the Dentons experience and due diligence processes that ensure clients and the adviser are investing correctly at all times.”