Mr Selby joins the investment, savings and workplace pensions company from Scottish Widows, where he was strategic relationship manager and worked for 25 years.
As managing director of retail advice, he will “lead and develop” the Financial Planning business and shape the design and implementation of Punter Southall Aspire’s retail services.
He has worked in intermediated life, pension and investment sales for 30 years, building up a network of relationships with employee benefits consultants and IFAs across the UK.
Punter Southall Aspire offers a financial advice service and investment administration for employers and individuals with access to a SIPP, master trust, ISA and general investment account, as well as wealth management solutions.
In June, the company acquired Oxford IFA Focus Oxford and it plans to acquire other IFA firms in the future and become a national personal Financial Planning business.
Steve Butler, chief executive of Punter Southall Aspire said: “Peter has deep knowledge and experience of the intermediated life, pensions and investment industry. He will be a real asset.
“He has strong leadership skills and industry expertise and great connections with leading IFAs and Employee Benefits Consultants which will be hugely valuable as we continue our strategic growth plans.”
Mr Selby said: “I am excited about driving forward Punter Southall Aspire’s Financial Planning business and shaping its retail service proposition.”