This means that the firm has joined an “elite” list of 71 Accredited Firms, which have demonstrated professionalism by meeting the highest standards in Financial Planning.

For a firm to become an Accredited Financial Planning Firm it must:

• Evidence that it meets strict criteria in relation to the delivery of Financial Planning

• Place clients at the heart of its business proposition and ensure they receive consistently excellent service

• Re-confirm it meets the standards on an annual basis to retain its Accredited Financial Planning Firm status.

In addition, the firm’s individual or supervisor team, in charge of all FCA registered Financial Planners offering a Financial Planning service, must be qualified as a Certified Financial Planner professional or the majority of the Financial Planners in the company are Certified Financial Planner professionals

Jason Eldrid CFP™ Chartered MCSI, director of Sheraton Financial Planning, said: “In the continual development of Sheraton FP, accreditation demonstrates our pursuit of excellence in everything we do for clients in delivering a lifestyle Financial Planning service, with the objective of supporting clients to achieve their lifetime goals.”
 
Jacqueline Lockie CFP™ Chartered FCSI, head of Financial Planning at the CISI, said: “It’s a pleasure to have Sheraton Financial Planning as an Accredited Financial Planning Firm™. 

“As a firm they have not only met the strict entry criteria, but they have demonstrated their commitment to the highest level of Financial Planning excellence.”