Financial Planner and wealth manager AHR Private Wealth has launched new private client business based in Surrey which will be led by Steve Ayers, the former head of Lloyds Private Banking in Mayfair, as managing director. 

The new venture is based in Surrey and will focus on providing holistic, independent advice to high and ultra-high net worth individuals across the UK, the company says. 

It will aim to recruit 20 financial advisers over the next 12 months and reach 50 advisers within 36 months. 

AHR says it has set its sights on the UK with a view to secure around £500m in assets under management within its first year of operation. It is aiming to have about £2bn in assets under management within the first 36 months of launch.

The business is looking to recruit advisers with a successful IFA background as well as individuals from a banking background and is offering a salary and bonus structure, as well as additional “value” on their retirement. 

Steve Ayers, managing director, AHR Private Wealth, said: "Our vision and ambition is clear, we have a determination to enhance the UK advice market and have established AHR Private Clients with an offering more modern in nature and built around the client rather than the corporation. We want to disrupt the sector and provide clients with a superior, more stable experience."

Tyla Phillips, executive director, AHR Group, said: “The launch of AHR Private Clients is the next milestone in AHR’s journey. The business will provide us with a valuable additional foothold in the UK – a market which presents significant potential and growth opportunities. Steve Ayers also brings with him a wealth of expertise and a strong track record in the motivation and development of successful teams. We look forward to seeing the business prosper under his stewardship.”