National IFA Continuum saw a 23% increase in assets under influence year-on-year to £12.4bn at the end of 2024, it has revealed in financial results published today.

The Plymouth-based firm said it was the 10th year of consecutive double digit percentage growth in assets.

It said income from new business was up 16% year-on-year while ongoing recurring income rose 27% year-on-year.

Martin Brown, managing partner at Continuum, said: “We have achieved several new records despite the backdrop of economic uncertainty and a changing regulatory landscape.

“The demand and need for high quality advice continues to increase every day as more people seek advice for the first time. And as an industry we must encourage more people to do so.”

He said the need for a clear and consistent offering from financial advisers has never been greater concerning explicit and understandable Financial Planning, standards of living concerns, surviving in retirement and tax changes coming into force, which many clients may be unaware of.

Mr Brown added: “The opportunity for good financial advice firms to grow their business, brand and reputation is significant.”

During the year Continuum increased its number of advisers by 4% to 73, and said it is looking to drive further expansion over the first half of 2025.

Last month it added Stoke on Trent based Chartered Financial Planner James Herbert.

Earlier in the year added Chartered Financial Planners David Swaby in East Yorkshire and James Barber in St Albans.

Continuum was set up in 2014 by founding partner Martin Brown as a national IFA. It is part-owned by M&G which bought a 49% stake in 2022 with the intention of fully acquiring the business over time.