The IFP has recently launched "Wayfinder", a new consumer brand which it will use to help consumers understand the importance and benefits of Financial Planning.
It has also upgraded its search tool to help people find Accredited Financial Planning FirmsTM and CFP^CM professionals within a 50 mile radius.
A new YouTube channel and upgraded Facebook page have also been launched.
The IFP will also use the concept to highlight where consumers should go for professional Financial Planning advice.
The consumer section of the IFP website has been overhauled, including use of video to increase consumer engagement.
From 25 November – 2 December, the IFP is again co-ordinating the sixth annual Financial Planning Week consumer campaign across the UK. IFP members are encouraged to participate.