Wednesday, 24 July 2013 09:59
New IFP member site expected by end of the summer
The Institute of Financial Planning is rebranding its member website to match its consumer Wayfinder website.
This is expected to be completed by the end of July and then both sites will be mobile-enabled by the end of August.
Changes include the colours, branding, logo position and navigation style which will all look more like the Wayfinder site.
IFP marketing manager Ryan Haylock said: "If you click between the two sites they will look very similar whereas now they look very different.
"We want to make the site easily accessible and improve our tone of voice as part of the rebrand. The rebrand was not just our physical identity but changing the way we sound.
"We're also making both sites mobile-enabled as mobile usage has gone through the roof lately and people want to access data while they're on the move."
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The consumer Wayfinder brand was launched by IFP at the beginning of July and is aimed at helping consumers understand Financial Planning.
Mr Haylock said: "We've had lots of positive comments so far and have made improvements following feedback such as to the Find a Planner search tool.
"The radius for this has been changed from 50 miles to 25 miles which means people have a much better selection of companies to choose from, both CFPs and Accredited Financial Planning Firms. We've also explained the difference between CFPs and Accredited Firms."
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This is expected to be completed by the end of July and then both sites will be mobile-enabled by the end of August.
Changes include the colours, branding, logo position and navigation style which will all look more like the Wayfinder site.
IFP marketing manager Ryan Haylock said: "If you click between the two sites they will look very similar whereas now they look very different.
"We want to make the site easily accessible and improve our tone of voice as part of the rebrand. The rebrand was not just our physical identity but changing the way we sound.
"We're also making both sites mobile-enabled as mobile usage has gone through the roof lately and people want to access data while they're on the move."
{desktop}{/desktop}{mobile}{/mobile}
The consumer Wayfinder brand was launched by IFP at the beginning of July and is aimed at helping consumers understand Financial Planning.
Mr Haylock said: "We've had lots of positive comments so far and have made improvements following feedback such as to the Find a Planner search tool.
"The radius for this has been changed from 50 miles to 25 miles which means people have a much better selection of companies to choose from, both CFPs and Accredited Financial Planning Firms. We've also explained the difference between CFPs and Accredited Firms."
• Want to receive a free weekly summary of the best news stories from our website? Just go to home page and submit your name and email address. If you are already logged in you will need to log out to see the e-newsletter sign up. You can then log in again.
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