Schroders Personal Wealth, the Financial Planning joint venture run by Schroders and Lloyds Bank, has made a series of senior appointments to bolster its marketing team.

Sean Ingram has been appointed as chief marketing officer with Ed Colyer joining as head of product and propositions and Dougy Watt as head of client insights and client experience.

Mr Ingram will be responsible for leading the digital marketing, communications and product and propositions strategy for SPW. He will work with the business development and client engagement teams.

Prior to joining SPW he managed his own consultancy working with clients such as JP Morgan, Visa Europe, Coutts and most recently Openwork where he worked as its marketing strategy director focusing on revenue generation.

Mr Colyer was recently a consultant for Scottish Widows and prior to this he was head of proposition and business development at Close Brothers Asset Management. He has also led the proposition teams at Towry and Coutts. He will be working with SPW’s advice proposition and investment teams.

Mr Watt was previously head of insight and planning at Openwork. He has also held roles at Bank of Scotland, Royal Bank of Scotland and was a lecturer at The University of Glasgow. He will lead the creation and delivery of all client level insight, research and data science to support SPW’s data driven marketing strategy. He will also be responsible for ‘optimising’ the client experience.

Mr Ingram will report to Mark Duckworth, chief executive with Mr Colyer and Mr Watt reporting to Mr Ingram.

Mr Duckworth said: “I’m delighted to welcome Sean, Ed and Dougy to Schroders Personal Wealth. Sean has a robust understanding of the wealth management and Financial Planning industry and has a demonstrable track record of leading marketing teams and driving strategy and growth.

“We have ambitious growth plans for this year and Sean will be an important addition to the business as we look to increase our marketing activity this year.”