Skandia has launched its unbundled proposition ahead of RDR with an RDR-compliant platform.
The new platform meets the Financial Services Authority's intentions by facilitating adviser charging and passing all rebates back to the customer via units.
An adviser charging option has also gone live on the bundled pricing structure but this will remain available to existing customers only. Existing customers can choose whether they want to move across to the unbundled proposition or remain on the old one and this can be carried out by their adviser.
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Peter Mann, managing director of Skandia UK, said: "Today is a significant day for Skandia. The deployment of the new proposition has been the subject of careful planning and puts clear blue water between us and some of our competitors.
"A deployment of this size will understandably take some time to bed down and our focus now is on helping advisers through this transition phase."
The firm is currently in the process of helping advisers transition to the new platform but will be making further enhancements in the future. These will cover all transactions such as switches and new business to deliver a logical and intuitive process for advisers from start to finish.

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