Continuum says client data reveals that the pandemic has spurred rapid growth in younger generations coming to the firm.

One in five clients are now under 40, a significant shift since the pre-pandemic period.

Advice is being sought by younger people particularly in the area of intergenerational wealth planning.

Continuum data reveals that:

• Over 64% of clients are under 60
• 1 in 5 of clients are under 40
• The firm saw a 55% increase in website visitors and 15% increase in social media traffic in 2021

The firm says as a result of more younger clients it is now tailoring estate planning advice more towards the needs of the younger generations of families.

Continuum says many younger clients have been referred by older generations of their family.

Martin Brown, managing partner at Continuum, said: “For many years now we have been encouraging clients to include younger generations of their family in meetings to talk about estate planning and intergenerational wealth transfer. However, in the past two years we have seen a notable increase in the number of clients including their family in meetings with their Continuum adviser.

“The Coronavirus pandemic has left clients thinking about their vulnerability and also a little more open to discussing estate planning with their family.”

Continuum found that younger clients were most likely to engage with an adviser due to recommendations from friends, family, and online reviews showcasing high levels of client satisfaction. 

During the pandemic the firm stepped up its digital marketing efforts and found that regular news-based, financial education and wider wellbeing content was popular with younger clients.