Fairey Associates, established by planner Ed Fairey, in 2008, has already run a three month trial or soft-launch, which he said had been a success.

The firm, which has 17 advisers and recently signalled it was seeking to recruit more Chartered Financial Planners to cope with ‘increasing demands’, said it will provide expert, impartial advice on personal insurance to its clients.

This will be delivered from its head office in Chelmsford.

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Mr Fairey, managing director for Fairey Associates, said: “We have been delighted with the soft launch of our personal insurance service. Our processes are refined, and the rates we get for clients are very competitive. Now we can officially launch to our wider client and contact base.

“Already we are seeing up to 40% reductions in costs for some of our clients who have house building and contents insurance with the major banks. A big area of demand is also from the over 55’s looking into Private Medical Insurance due to concerns over the local strain on the NHS resources.

“Our general insurance service is another piece in the jigsaw to provide our clients with true holistic financial advice.”

Fairey said it can put in place cover from the UK’s leading insurance companies in the following classes of business:

Home Insurance
Motor Insurance
High net worth and listed properties
Prestige and classic cars
Arts and Antiques Insurance
Holiday Home and Overseas Property Insurance
Private Medical Insurance

The company has offices across the South and East of England in Brighton, Chelmsford, Croydon, Guildford, Hatfield, Leatherhead, London, and Norwich.