This, the group’s 33rd acquisition, comes less than a month after Perspective announced it had acquired Galloway Whitfield (Life & Pensions) Ltd, a North East-based firm.

The firm revealed that further acquisitions are set to happen over the coming months.

The Group’s focus is to merge established financial advisory firms within the group to service the new clients from its existing 14 office network across the UK.

Investment Principles, founded and run by Kathy Richards has an established client base in the North West from the Wirral to Shropshire.

The firm will become part of Perspective (West)’s operation which has offices in both Chester and Oswestry.

Ms Richards will work alongside Perspective’s advisers as a consultant “to ensure a smooth transition”.

Ian Wilkinson, group practice director of Perspective Financial Group Ltd, said: “This is another good acquisition for Perspective of a high quality, well-respected IFA firm which further builds our presence in North West England, an area of strength for the group where we already have a significant client base which we are keen to build further.

“We welcome Kathy and her clients to the group.

“Our focus is on delivering an outstanding personal service to clients from local offices, supported by strong and professional central services including compliance, finance, marketing and HR, meaning advisers spend their time with clients.

“We continue to look at similar high quality acquisition opportunities across the UK to further strengthen our national presence.”

Kathy Richards, founder and director of Investment Principles, said: “I have known the senior team at Perspective for many years and have the greatest respect for their abilities and everything they have achieved over the last 10 years.

“The way the Perspective team have handled the acquisition process gives me even greater reassurance that my clients will be very well looked after.

“Being part of a larger group means my clients will benefit from continuity of advice and having access to a number of expert advisers within the group.